Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
165 - Trusting your friendly AI
What does trust means. Airbnb going for loyalty. Banks as OTAs. Brand franchise costs. Aman founder and more.
Aug 7
•
Martin Soler
3
2
1
July 2026
164 - Attention, World Cup, Travel
Why hotels and destinations need to tell better stories. Some rebrands, good and dubious. Mini-dramas for social. Work from home stats and more
Jul 31
•
Martin Soler
5
2
163 - AI for the old boring problems
No need to rethink everything for AI. Use it to fix the boring old problems first. Marriott ads. Tiktok Go. Boring advice for AI traffic and more.
Jul 23
•
Martin Soler
6
1
162 - Hallucinations are harder to spot
The rise of fakefographics. AI and the booking journey. Hotels know best. A model to analyse the media industry.
Jul 2
•
Martin Soler
2
1
June 2026
161 - We're still building mousetraps
Hotel tech needs to think beyond better features. Brand of independent? Podcasts are the new talkshows. The hidden costs of direct bookings.
Jun 25
•
Martin Soler
1
1
160 - But what do you think?
Asking subscribers to share their thoughts on what should be improved with this newsletter. Lots about AI search. Loyalty and brands. How to manage your…
Jun 18
•
Martin Soler
4
2
159 - Hotel tech keeps growing
Three ideas where AI will change hotel tech. Guests disagree most on F&B quality. Vibe coding a new OTA. Zero click search tips. And more.
Jun 11
•
Martin Soler
1
158 - Marketing Academics
Louis Vuitton un-doing the hotel. Sadio Mané doing a hotel. Some timid hotel AI stories. The Age of Average. Ferrari. Professors of Marketing. And more.
Jun 4
•
Martin Soler
3
1
1
May 2026
157 - OTAs Getting Disrupted at Google I/O?
Google aggregating OTAs? Airbnb has a chance? How ChatGPT ads work. AI features in PMS start releasing. And more.
May 28
•
Martin Soler
2
1
156 - Best, Cheapest or Irrelevant
Most companies still try to be everything for everytone. Success comes to those who aren't. Inspiration moves upstream. Loyalty credit cards. Google's…
May 21
•
Martin Soler
4
2
155 - The PMS Wars and AI - part II
PMS Wars are still on and shifting to AI. Airbnb says AI doesn't work for travel. Kempinski tries asset heavy. Booking creates AI startup. Expedia fails…
May 14
•
Martin Soler
1
1
154 - Hotels used to be innovative
A brief introduction to the history of innovation in hospitality. Maybe AI slop can kick off a new creative era? That's how we always did it - workflows…
May 7
•
Martin Soler
3
2
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
