Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
161 - We're still building mousetraps
Hotel tech needs to think beyond better features. Brand of independent? Podcasts are the new talkshows. The hidden costs of direct bookings.
Jun 25
•
Martin Soler
1
1
160 - But what do you think?
Asking subscribers to share their thoughts on what should be improved with this newsletter. Lots about AI search. Loyalty and brands. How to manage your…
Jun 18
•
Martin Soler
4
2
159 - Hotel tech keeps growing
Three ideas where AI will change hotel tech. Guests disagree most on F&B quality. Vibe coding a new OTA. Zero click search tips. And more.
Jun 11
•
Martin Soler
1
158 - Marketing Academics
Louis Vuitton un-doing the hotel. Sadio Mané doing a hotel. Some timid hotel AI stories. The Age of Average. Ferrari. Professors of Marketing. And more.
Jun 4
•
Martin Soler
3
1
1
May 2026
157 - OTAs Getting Disrupted at Google I/O?
Google aggregating OTAs? Airbnb has a chance? How ChatGPT ads work. AI features in PMS start releasing. And more.
May 28
•
Martin Soler
2
1
156 - Best, Cheapest or Irrelevant
Most companies still try to be everything for everytone. Success comes to those who aren't. Inspiration moves upstream. Loyalty credit cards. Google's…
May 21
•
Martin Soler
4
2
155 - The PMS Wars and AI - part II
PMS Wars are still on and shifting to AI. Airbnb says AI doesn't work for travel. Kempinski tries asset heavy. Booking creates AI startup. Expedia fails…
May 14
•
Martin Soler
1
1
154 - Hotels used to be innovative
A brief introduction to the history of innovation in hospitality. Maybe AI slop can kick off a new creative era? That's how we always did it - workflows…
May 7
•
Martin Soler
3
2
1
April 2026
153 - Two classic marketing errors by executives
The perfect ICP with the perfect and personalized ad. You cannot bore your customer to buying. Peninsula direct strategy is about regaining time not…
Apr 30
•
Martin Soler
4
1
152 - What is the future of Luxury
The death of luxury is greatly exaggerated. Loyalty programs, what people want. New AI tools, leveling up again.
Apr 23
•
Martin Soler
1
1
151 - Hotel Brand size by traffic
Compared to hotel chains, Airbnb is only 7th. Sinofsky vs Levie. PMS Integrations tax. Allbirds becomes an AI company. Hotel prices slashing for…
Apr 16
•
Martin Soler
3
2
150 - The brand that spend $5B to stay #1
The real cost of being a big brand. Precision marketing the holy grail. Making blue collar work great again. More ads on streams. Focusing your hotels…
Apr 9
•
Martin Soler
5
1
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
