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172 - UIs are becoming commodities
The value in a great UI is disappearing, they’ll just get generated. AI isn’t conscious. The great disintermediation. Airbnb wants more hotels (should…
Sep 24
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Martin Soler
1
1
171 - What is Ontology for Hotels
Where to begin for hotel AI projects, ontology. Travel Advisors plus AI. Hotel brands becoming merchandise. The history of GDS. and more.
Sep 17
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Martin Soler
3
6
1
170 - What if we doubled Global Tourism?
So many people at the same place at the same time, can we fix it? AI Agents spamming demand signals. Lufthansa’s 4 futures for travel bookings. America…
Sep 10
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Martin Soler
1
169 - The New Battle for the User Interface
Internet made OTAs the “UI” for hotel distribution but will AI be the next one? How product feeds are changing search. First Principles of Distribution…
Sep 3
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Martin Soler
3
1
August 2026
168 - Being Different in Marketing is Overrated
Figure out how to be more relevant not more weird. Reddit spam is loosing relevance to AI. Tourism give vs takes. Customers are more AI savvy than…
Aug 28
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Martin Soler
4
1
167 - Stop Predicting start Preparing
Which PMS has the best AI is a futile question. Hotels and product placement. Booking moving towards the plumbing of travel. When an AI agent goes too…
Aug 24
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Martin Soler
3
2
166 - Who owns choice?
In travel bookings, who will own choice? ChatGPT goes for restaurants. Remote controlled hotels. 295 million Bonvoy members, and now what?
Aug 13
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Martin Soler
6
1
165 - Trusting your friendly AI
What does trust means. Airbnb going for loyalty. Banks as OTAs. Brand franchise costs. Aman founder and more.
Aug 7
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Martin Soler
3
2
1
July 2026
164 - Attention, World Cup, Travel
Why hotels and destinations need to tell better stories. Some rebrands, good and dubious. Mini-dramas for social. Work from home stats and more
Jul 31
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Martin Soler
5
2
163 - AI for the old boring problems
No need to rethink everything for AI. Use it to fix the old problems first. Marriott ads. Tiktok Go. Boring advice for AI traffic and more.
Jul 23
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Martin Soler
6
1
162 - Hallucinations are harder to spot
The rise of fakefographics. AI and the booking journey. Hotels know best. A model to analyse the media industry.
Jul 2
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Martin Soler
2
1
June 2026
161 - We're still building mousetraps
Hotel tech needs to think beyond better features. Brand of independent? Podcasts are the new talkshows. The hidden costs of direct bookings.
Jun 25
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Martin Soler
1
1
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